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It is critical for Franchise System Owners to provide all
support for the franchisees to perform their roles effectively
and deliver business results. FMS+ provides the entire range of
software and services for franchisors to execute their vision.
The process starts from franchise leads and application
processing. The solutions for franchisors or franchise system
operators can be segregated into the following areas:
Franchise System Web Sites
Establishing and maintaining well designed Corporate Web
Sites are critical for every franchisor. Over 90% of the
franchisees do their research on the Internet before
communicating to a franchisor. Hence the franchise system web
site should have extensive information required by the potential
franchisees in order to convince them. Franchisor web site
should play the role of a primary lead generator.
The franchise system web site should also have comprehensive,
easy to use Franchisee Locator for customers' use.
Consumers expect ecommerce-like functionality on the corporate
web sites. The Locator with details such as addresses, driving
directions, contact information, services provided in the
selected location, service hours and other related information.
Sales and Marketing System
Nowadays most of the sales and marketing operations are routed
through the internet. Email campaigns, training libraries,
marketing and promotional materials in digital format, day to
day sales and marketing communications, company events, industry
events, product and service launches are handled via the
internet in order to reduce the costs and increase the Return
on Marketing Investment (ROMI).
Franchisee Operating System
Every industry or business has unique operating, reporting and
legal requirements. A franchisor should provide a solid
operating system to their franchisors, in order to follow the
prescribed business processes, protect brand value and follow
customer service and support guidelines. The franchisee is the
face of your organization and brand.
Anagha Group's FMS+ system provides operating systems
customized for several types of businesses. The solutions are
very flexible and built on the latest technology platform.
Industry standards are followed while building such solutions
with ease of use and simplicity in mind. The end customers'
requirements drive the specifications for the operating systems.
Franchisee Support System
While Franchisee Operating Systems are built on the industry
specifics, the Franchisee Support Systems are generic in nature.
The functions which constitute this module are: Lead capture,
Customer appointments, Contact management, Sales calls,
follow-up, Support calls, document library for training
materials, marketing materials, advertisement copies, franchisee
discussion forum for knowledge sharing, secured email or
messaging center and detailed reporting. All these functions are
incorporated into the FMS+ solution and available as a fully
internet based solution.
Performance Analytics and Reporting
The growth and success of the business is reflected in the
performance of franchisees. Extensive reporting with drill-down
and slice-and-dice features and franchisee performance analytics
are core part of the FMS+ reporting module. Lead Analysis, Sales
analysis, Actual versus Budget numbers, Royalty analysis, and
Trend Analysis are some of the areas of FMS+ Analytics
module. Key reports are provided in graphical formats
downloadable to PDF documents and spreadsheets.
List of Functions
The following list summarizes the functions available in FMS+
Franchisor Solutions suite. These solutions can be picked and
chosen based on the individual franchise system business.
- Franchise Corporate Web Sites with Franchisee Locator
and Lead Generation features
- Application Process and Tracking - Acceptance,
Screening, Credit Assessment, Roll on
- Training Management
- Contracts Maintenance
- Sales Territory Management
- Lead Distribution and Management
- Email Marketing
- Franchise Management - Tracking Operations and Sales,
Billing / Invoicing, Royalty Payments
- Franchise Helpdesk - Self Service portal for franchisees
and customers
- E-Library - Knowledgebase for Documents, Manuals,
Training Materials
- Events Calendar for Marketing Campaigns, Industry
Events, Company Events
- News Update Module for Press Releases, Announcements,
Product / Service launches
- Secure Email for Franchisee / Franchise interactions
- Franchisee Forum for Discussions, Knowledge Sharing
- Marketing Literature Fulfillment
- Customer Management (CRM) for Issue Tracking
- Real-time Transaction Reporting (on-line)
- Visual Trend Reporting and Analytics
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