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Business Functions For Franchisors


It is critical for Franchise System Owners to provide all support for the franchisees to perform their roles effectively and deliver business results. FMS+ provides the entire range of software and services for franchisors to execute their vision. The process starts from franchise leads and application processing. The solutions for franchisors or franchise system operators can be segregated into the following areas:

Franchise System Web Sites
Establishing and maintaining well designed Corporate Web Sites are critical for every franchisor. Over 90% of the franchisees do their research on the Internet before communicating to a franchisor. Hence the franchise system web site should have extensive information required by the potential franchisees in order to convince them. Franchisor web site should play the role of a primary lead generator.

The franchise system web site should also have comprehensive, easy to use Franchisee Locator for customers' use. Consumers expect ecommerce-like functionality on the corporate web sites. The Locator with details such as addresses, driving directions, contact information, services provided in the selected location, service hours and other related information.

Sales and Marketing System
Nowadays most of the sales and marketing operations are routed through the internet. Email campaigns, training libraries, marketing and promotional materials in digital format, day to day sales and marketing communications, company events, industry events, product and service launches are handled via the internet in order to reduce the costs and increase the Return on Marketing Investment (ROMI).

Franchisee Operating System
Every industry or business has unique operating, reporting and legal requirements. A franchisor should provide a solid operating system to their franchisors, in order to follow the prescribed business processes, protect brand value and follow customer service and support guidelines. The franchisee is the face of your organization and brand.

Anagha Group's FMS+ system provides operating systems customized for several types of businesses. The solutions are very flexible and built on the latest technology platform. Industry standards are followed while building such solutions with ease of use and simplicity in mind. The end customers' requirements drive the specifications for the operating systems.

Franchisee Support System
While Franchisee Operating Systems are built on the industry specifics, the Franchisee Support Systems are generic in nature. The functions which constitute this module are: Lead capture, Customer appointments, Contact management, Sales calls, follow-up, Support calls, document library for training materials, marketing materials, advertisement copies, franchisee discussion forum for knowledge sharing,  secured email or messaging center and detailed reporting. All these functions are incorporated into the FMS+ solution and available as a fully internet based solution.

Performance Analytics and Reporting
The growth and success of the business is reflected in the performance of franchisees. Extensive reporting with drill-down and slice-and-dice features and franchisee performance analytics are core part of the FMS+ reporting module. Lead Analysis, Sales analysis, Actual versus Budget numbers, Royalty analysis, and Trend Analysis are some of the areas of FMS+ Analytics module. Key reports are provided in graphical formats downloadable to PDF documents and spreadsheets.

List of Functions
The following list summarizes the functions available in FMS+ Franchisor Solutions suite. These solutions can be picked and chosen based on the individual franchise system business.

  • Franchise Corporate Web Sites with Franchisee Locator and Lead Generation features
  • Application Process and Tracking - Acceptance, Screening, Credit Assessment, Roll on
  • Training Management
  • Contracts Maintenance
  • Sales Territory Management
  • Lead Distribution and Management
  • Email Marketing
  • Franchise Management - Tracking Operations and Sales, Billing / Invoicing, Royalty Payments
  • Franchise Helpdesk - Self Service portal for franchisees and customers
  • E-Library - Knowledgebase for Documents, Manuals, Training Materials
  • Events Calendar for Marketing Campaigns, Industry Events, Company Events
  • News Update Module for Press Releases, Announcements, Product / Service launches
  • Secure Email for Franchisee / Franchise interactions
  • Franchisee Forum for Discussions, Knowledge Sharing
  • Marketing Literature Fulfillment
  • Customer Management (CRM) for Issue Tracking
  • Real-time Transaction Reporting (on-line)
  • Visual Trend Reporting and Analytics
 
 


Franchise Management System
Function Chart


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FMS+ Reports

Franchise Applications
Franchisee Profiles
Lead Status Report
Lead Summary Report
Lead Conversion Analysis
Leads By Source
Leads By Business Area
Sales / Jobs Report
Sales Summary Report
Sales Trend Analysis
Sales Analysis by Franchisee
Sales Analysis by Business Area / Product
Sales Analysis by Territory
Royalty Invoices
Royalty Analysis
Budget Vs. Actual Reports
Contract Expiry Alert Report
Top X Franchisees / Sales Persons
Territory Definitions
Marketing Campaigns
Sales Activities
Service Tickets Status Report
And more .....
 
 

 

Click here for LeadPro Email marketing and Lead management system web site.

 

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